Effortless Class
2021
Genre: Commercial
Client: Barons
Production company: Goodwill
A short, confident and minimalistic branding film for the shirt company Barons. We tried to make the film just as classy and timeless as Barons’ shirt designs. The humor was intended to be very subtle and not goofy. The film is designed to be a very precise little piece that would require immense planning and preparation, but would eventually seem effortless.
The films showed good results for Barons and played before James Bond: No Time To Die in Imperial cinema in Copenhagen.



Credits
Directed by: Peter Salling
Idea and concept: Jesper Quistgaard & Peter Salling
Director of Photography: Asbjørn Kiel
Production designer: Alexander Mayoh Moreno
Editor and sound designer: Peter Salling
Visual effects supervisor: Virgil Kastrup
Producer: Nicole Kjærsgaard
Production manager: Kiril Schjørring
Chief Marketing Officer, Barons: Bastian Lind